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Marti DenUyl

About Marti DenUyl

Posts by Marti DenUyl:

Q3 Is Here: Why a Mid-Year Financial Checkup Matters (and How to Get Started)

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Can you believe we’re already kicking off the third quarter? Time flies, especially when you’re busy running a business. As we hit the halfway mark, it’s the perfect opportunity to pause, regroup, and make sure you’re still headed in the right direction. Checking in on your financials mid-year can give you clarity and confidence for what’s ahead.

Why Take Time for a Mid-Year Review?

Think of this as a tune-up for your business. Taking a little time now helps you catch small issues before they become big headaches, spot new opportunities you might have missed, and avoid that last-minute scramble at year-end. Taking time mid-year helps you reset and move into the next quarter with clarity.

What Should You Look At?

Here are a few key areas to focus on:

Review Year-to-Date Financials

Take a look at your numbers so far this year. How do they stack up against your goals or budget? Any surprises (good or bad)? This is your chance to adjust before the year gets away from you.

Cash Flow 

Review your receivables (what’s owed to you) and payables (what you owe). Are clients paying on time? Are there any bills or expenses coming up that you need to plan for? A quick look ahead of what you expect for the next few months can help you spot any bumps before they happen.

Expense Management

Look for spending patterns. Are there areas where costs are creeping up, or things you’re paying for but no longer need? Make sure your expenses match your current business priorities.

Progress Toward 2025 Goals

Are you where you hoped to be by now? If you’re ahead, celebrate those wins! If you’re a little behind, that’s okay, now’s the time to tweak your plan and get back on track.

Tax & Compliance Reminders

Are there any filings or deadlines coming up? Starting your prep now can save you a lot of stress later. Even just making a list of what’s due in the next few months can be a huge help.

Action Steps for a Strong Second Half

  • Set 2–3 new priorities or projects for the next two quarters. Something that will move your business forward.
  • Schedule a check-in with your accountant to talk through your numbers and plans.
  • Pick one process to streamline or a new tool to try. Sometimes, small changes can make your workday much smoother.

Let’s Build on Your 2025 Momentum

If you’d like help reviewing your numbers or brainstorming next steps, just reach out. I’m always here to help!

Customize QuickBooks Online Invoices for Your Brand (Easy Guide)

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Invoices aren’t just bills. They’re a reflection of your business. A clean, well-branded invoice can leave a strong impression on your clients. Thankfully, it is easy to customize QuickBooks Online invoices so they look and feel like an extension of your brand.

Why Branded Invoices Matter

Think of your invoice as a business card that gets sent with every sale. When it’s clearly tied to your brand, it reinforces trust and professionalism. Your logo, brand colors, and tone all work together to create a more cohesive and memorable customer experience.

Where to Find Invoice Customization Tools

To get started, follow these steps:

  • Click the Gear Icon in the upper right corner.
  • Under “Your Company,” select “Custom Form Styles.”
  • Click the “New Style” button and choose “Invoice.”

This is where you’ll set the foundation for a customized, polished invoice.

Step-by-Step: Customize Your Invoice Template

Choose a Style (Change up the template)

QuickBooks gives you a few layout options: Modern, Friendly, and Airy. These change how information is displayed. Pick the one that feels most like your business.

Add Your Logo (Make logo edits)

Upload your logo directly into the template. Make sure it’s clear and high-quality. A PNG with a transparent background usually looks best.

Set Your Brand Colors (Splash on some color)

You can customize the colors used in the header, table lines, and footer. Use your brand’s colors to keep things consistent with your website or social media. If you know your brand’s exact color codes (called hex codes), you can type them in to get a perfect match.

Adjust Fonts and Labels (Get choosy with your font)

You’ll also have the option to change fonts and rename fields. For example, instead of “Due Date,” you might write “Please Pay By.” This small change adds personality and makes your invoice feel less generic.

Edit the Message Section

Under the Content tab, you can edit the message to the customer. You can use this area to add a personal thank-you, payment instructions, or even your business’s tagline. This section is helpful for reinforcing your tone, whether it’s warm, casual, or highly professional.

You can also add text to your footer if needed.

Preview and Test Before Sending

Always preview your invoice before sending it out. Email a test version to yourself so you can review it on both desktop and mobile. Make sure all links, contact information, and formatting look correct.

Create Multiple Styles for Different Needs

You can create and save more than one template. For example:

  • One for retail transactions
  • One for service-based work
  • One with extended terms for recurring clients

Switch between them as needed to suit your audience.

Common Mistakes to Avoid

  • Using colors that are too bright or hard to read
  • Skipping the logo upload
  • Cramming too much info into one field
  • Forgetting to update your template when your branding changes

Final Thoughts

A branded invoice might seem like a small detail, but it’s one more way to make your business stand out. Take a few minutes to set it up once, and every invoice after that will do a little more to build trust with your clients.

Need help setting up your QuickBooks templates? Let’s connect

Are You Overlooking Business Liabilities? Learn What You Owe and How to Manage It

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When most business owners think about their finances, they tend to focus on what’s coming in (income). But what about what’s going out?

That’s where liabilities come in. And while the word “liability” might sound negative, it’s not necessarily a bad thing. In fact, understanding your liabilities is essential for making informed financial decisions, planning for growth, and keeping your business financially healthy.

What Are Liabilities?

Liabilities represent what your business owes to others. This could be bills to pay, loans to repay, or taxes you haven’t yet filed. Simply put, liabilities are obligations that your business is committed to paying in the future.

Here are some common examples of business liabilities:

  • Loans – Bank loans, SBA loans, or lines of credit
  • Accounts Payable – Unpaid vendor or supplier invoices
  • Credit Cards – Outstanding balances for business purchases
  • Taxes Payable – Payroll, sales, or income taxes you owe
  • Wages Payable – Salaries or benefits you haven’t paid yet

To get a better handle on what your business owes, liabilities are broken down into two main categories:

Current Liabilities

These are debts or obligations that are due within one year. They affect your short-term cash flow and day-to-day operations.

Examples:

  • Unpaid bills (accounts payable)
  • Payroll taxes
  • Monthly loan or lease payments
  • Credit card balances

Non-Current Liabilities

These are long-term debts or commitments due after one year.

Examples:

  • Multi-year business loans
  • Equipment leases
  • Business vehicle loan

Why Business Liabilities Matter

Paying attention to what you owe is just as important as tracking what you earn. Here’s why:

  • Helps manage cash flow – Knowing when payments are due keeps you from running short unexpectedly.
  • Guides smarter spending – Avoid overspending when you’re already committed to debt payments.
  • Builds lender confidence – Clean, well-managed liabilities show you’re financially responsible.
  • Affects your business value – Liabilities reduce your equity—the true value of your business.
  • Prompts early intervention – If debt is rising faster than income, it’s a warning sign to adjust.

Liabilities Are Not Always a Bad Thing

Some liabilities can actually support your growth. For example, borrowing to buy new equipment or expand into a new location might create temporary debt, but that investment can pay off over time.

The key is managing debt wisely, and keeping liabilities in proportion to your business’s ability to repay.

Here are a few liability pitfalls to watch out for:

  • Mixing personal and business debt – Always keep these separate for legal and tax reasons.
  • Over-relying on credit cards – Easy to swipe, but interest adds up fast.
  • Ignoring loan terms – Not all debt is created equal. Some loans come with hidden fees or balloon payments.
  • Delaying tax payments – Penalties and interest can grow quickly and hurt cash flow.

How to Stay on Top of Liabilities

  • Review your Balance Sheet regularly – It shows exactly what you owe.
  • Reconcile accounts payable – Make sure bills are paid on time.
  • Use accounting software – Helps you stay organized and track when bills are due.
  • Build a cushion – Save a bit extra when business is strong so you’re covered when it’s not.

Final Thoughts

Keeping track of what your business owes doesn’t have to be intimidating. It’s simply part of running a business. Knowing what you owe helps you make smarter decisions, avoid cash flow surprises, and build a more resilient business.

Whether you’re just starting out or growing quickly, make it a habit to look beyond income and focus on the full picture. Because in business, what you owe is just as important as what you earn.

Chart of Accounts Explained: Bookkeeping Made Simple

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Every business has one. Whether you’re a solo entrepreneur, a nonprofit leader, or running a growing company with a small team, your Chart of Accounts is quietly working behind the scenes, keeping your books in order.

But what exactly is it? And why does it matter so much?

Let’s break it down in simple terms.

What Is the Chart of Accounts?

Your Chart of Accounts (or COA for short) is the foundation of your bookkeeping system. Think of it like a financial filing cabinet. Every dollar that comes in or goes out needs to be sorted into the right drawer. Those drawers are your accounts.

You won’t see the COA every day, but it’s working in the background every time you record a transaction, run a report, or prepare for tax season. Without a well-structured COA, your financial records can quickly become disorganized or unclear.

What’s Included in a Chart of Accounts?

Most COAs are broken into five main categories:

 Assets – What You Own

This includes your bank accounts, inventory, equipment, vehicles, and anything else your business owns that has value.

Liabilities – What You Owe

Loans, credit card balances, and unpaid bills live under liabilities.

Equity – Your Ownership

This section tracks owner investments, draws, retained earnings, and net income.

Income (Revenue) – What You Earn

Sales, service fees, rental income, donations, however your business or nonprofit brings in money.

Expenses – What You Spend

From office supplies to payroll to utilities, expenses show where your money is going.

Each category contains specific accounts tailored to your business. For example, a real estate investor might track “Property Taxes” and “Maintenance,” while a nonprofit might track “Program Expenses” and “Fundraising Costs.”

In addition to the five main categories, you may also see:

  • Cost of Goods Sold (COGS) – This tracks the direct costs of producing goods or delivering services, such as materials or subcontractor labor. Not every business uses COGS. For example, service-based businesses may not need it.
  • Other Income – Income that isn’t part of your day-to-day operations, like interest earned or one-time gains.
  • Other Expense – Unusual or infrequent expenses that fall outside normal business operations, such as a loss on asset disposal.

Not all industries will use these additional categories, but they can be helpful for businesses with more complex financial activity.

Why It Matters

A good COA helps you:

  • See where your money is coming from and where it’s going
  • Stay prepared for tax time
  • Run accurate reports like Profit & Loss or Balance Sheet
  • Make better financial decisions
  • Stay compliant with donors, board members, or regulatory requirements

If your books have ever felt confusing or incomplete, there’s a good chance the problem starts with how your Chart of Accounts is set up.

Tips for a Cleaner, Smarter Chart of Accounts

You don’t need a long, complicated list of accounts. In fact, simple is better. As long as it still meets your reporting needs.

Here are a few practical tips:

  • Keep it streamlined. Too many accounts can overwhelm your reports and make reconciliation harder.
  • Use account numbers. This makes sorting and reporting easier in your accounting system.
  • Stick with consistent naming. “Office Supplies” and “Supplies–Office” might seem similar, but inconsistency creates confusion.
  • Tailor it to your business. Service-based businesses, nonprofits, and rental property owners each need different setups. One size doesn’t fit all.

When Should You Review or Update It?

Even if your COA was set up correctly years ago, it might not be serving you well today.

Here are some good times to revisit it:

  • At the start of a new fiscal year
  • When changing your business model or service offerings
  • Before switching accountants or software
  • When applying for a grant, loan, or funding that requires clean reporting

A little maintenance goes a long way in keeping your books clear and reliable.

Final Thoughts

The Chart of Accounts may not be flashy, but it’s one of the most important parts of your financial system. When it’s done right, everything else, from budgeting to compliance gets easier.

If your COA feels too messy, too long, or just doesn’t reflect how your business works today, it might be time for a fresh look.

Need Help?

We help businesses clean up and customize their Chart of Accounts, so their books are clearer, reports are easier to read, and tax season runs more smoothly.

Let’s simplify your bookkeeping together. Contact us today to get started!

Boost Your Business Knowledge: A Simple Guide to Understanding Owner’s Equity

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If you’ve ever looked at your balance sheet and wondered what “owner’s equity” really means—or why it matters—you’re not alone. It’s one of those terms that shows up in financial reports, but it’s rarely explained in plain English.

In simple terms, owner’s equity tells you how much of your business you truly own. Whether you’re just starting out or you’ve been running your business for years, understanding your equity can help you make better decisions, plan for growth, and feel more confident about your financial footing.

Let’s break it down.

What Is Owner’s Equity?

Owner’s equity is what’s left after you subtract what your business owes (liabilities) from what it owns (assets).

Here’s the basic formula:
Assets – Liabilities = Owner’s Equity

It’s often referred to as your “net worth” in the business. If your equity is growing, that’s a sign your business is gaining value. If it’s shrinking, it might be time to take a closer look at your expenses, debts, or how much you’re pulling out of the business.

The way equity is recorded can vary slightly depending on your business structure:

  • Sole proprietorships and partnerships typically call it owner’s equity or partner’s equity.
  • Corporations refer to it as shareholders’ equity.

Regardless of the label, the idea is the same—it’s your stake in the business.

What Makes Up Owner’s Equity?

Owner’s equity isn’t just one number. It’s made up of several moving parts that reflect how money flows in and out of your business from the owner’s side. Here are the key components:

  • Capital Contributions: Money or assets you personally invest in the business. This increases equity.
  • Retained Earnings / Net Income: Profits that stay in the business instead of being paid out. This builds equity over time.
  • Draws or Distributions: When you take money out of the business for personal use. This reduces equity.
  • Stock and Paid-In Capital (for corporations): This includes funds raised from issuing shares or stock to owners/investors.

Over time, your equity balance tells the story of how much value you’ve built in the business—and how much you’ve taken out.

Why Owner’s Equity Matters

Owner’s equity gives you more than just numbers—it gives you a clear view of your stake in the business and helps guide decisions that shape your future.

Here’s why it matters:

  • It shows your true ownership stake. If you sold all your assets and paid off all your debts, your equity is what you’d keep.
  • It’s key for securing financing. Lenders and investors often look at equity to gauge how stable and invested you are in your business.
  • It helps track your business health. A growing equity balance generally means your business is increasing in value. A declining one might signal trouble ahead.
  • It’s important for long-term planning. If you’re thinking about selling your business, bringing in partners, or preparing for retirement, equity plays a central role in those conversations.

Where to Find It on Your Financial Statements

You’ll typically find owner’s equity on your Balance Sheet, usually toward the bottom under the assets and liabilities sections.

Some common terms you might see in the equity section include:

  • Owner’s Equity (or Owner’s Capital)
  • Retained Earnings
  • Owner Draws or Distributions
  • Common Stock / Additional Paid-In Capital (if incorporated)

You’ll also see how equity changes over time based on your net income and owner transactions. For example:

  • If your business earns a profit, equity goes up.
  • If you withdraw money for personal use, equity goes down.
  • If you put more money into the business, equity increases again.

It’s all interconnected, and reviewing your equity balance regularly can help you catch trends early.

Common Mistakes to Watch Out For

Even savvy business owners can make simple mistakes when it comes to equity. Here are a few to avoid:

  • Confusing profit with equity: Just because you made a profit doesn’t mean your equity went up—especially if you took that profit out of the business.
  • Not recording capital contributions or draws correctly: If you’re adding or removing money, make sure it’s showing up in the right place on your books.
  • Ignoring the balance sheet: Many business owners focus only on income and expenses. But your balance sheet tells the bigger story—including how your equity is changing over time.

How to Maintain Strong Owner’s Equity

If you want to build equity in your business (and most owners do), here are a few habits to keep in mind:

  • Reinvest profits: Instead of taking out all your earnings, consider leaving some in the business to fund growth.
  • Limit unnecessary withdrawals: Every time you take money out of the business, it reduces your remaining share. Try to plan withdrawals with your business’s future in mind.
  • Be cautious with borrowing: Carrying a lot of debt can chip away at your ownership in the business. Look closely at how new loans might affect your finances before you commit.
  • Keep things in order: Update your records regularly so you can spot equity changes early and avoid issues when it’s time to file taxes.

Final Thought

Owner’s equity shows the value you’ve built in your business over time. It grows with your investments and earnings and shrinks when you take money out or the business takes on debt. Keeping an eye on this balance helps you understand how your efforts are paying off.

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